Well would you look at this Balmain's creative director Olivier Rousteing is collaborating with L'oreal Paris. Okay calm down now Olivier posted over a week ago letting all his followers know the exciting news. Well what do we have to look forward too! It's a limited edition capsule collection of 12 lipsticks to be released in September just in time for Paris Fashion Week. Rousteing himself will oversee everything from packaging design to advertising the campaign. Oh the excitement!
"With L'oreal Paris, Rousteing brings the raw creativity with which he has reinvented Balmain, from the paris runways to his first ever beauty collection, "L'oreal paris and Balmain said in a joint statement on Wednesday. "The crossroads of high fashion and affordable beauty, the Balmain aesthetic reaches a new audience through the worlds most loved lipstick: Color Riche. Number-one globally, Color Riche liptick is sold worldwide every three seconds."
'L'oreal Paris and Balmain share the same strong vision of femininity and the same goal, to empower women and offer them diverse ways to express themselves, says Rousteing.' With this collaboration I'm thrilled to make this idea tangible for every woman around the world.' There will be a jewel edition that'll showcase the three star shades from the tie-in, which is to be carried exclusively in Balmain stores, plus some other lucky retailers too.
Hope you enjoy the piece!